THE CHANGING FACE OF WEB DESIGN IN 2018

THE CHANGING FACE OF WEB DESIGN IN 2018

One of the interesting recent developments in web design trends is actually the trend away from trends… or in another word what is happening is a kind of regression to simpler ways, at least from those in the know.

On the other side of the coin, there’s a big shift happening in certain types of corporate sites, especially some British and American media sites, where there’s a tendency to overload pages with so much extraneous content that it can severely impact on the ability of the user to see the content they actually arrived to see. If you are an organization or freelancer there are some tips how to get web design clients.

CAROUSELS ARE FINISHED

There’s a place for carousels, but the abuse of them is going to end, simply because it’s been so overdone that people are tired of them.

Unfortunately, on some sites, they’re being replaced by something even more obnoxious, which is an autoplay video banner, but this can be expected to die out naturally as developers finally figure out that too many users are on mobile connections and slow broadband for this to be a practical idea.

Carousel abuse, by the way, is simply a situation where they’re used for no other reason than to use them, serving no real purpose to better inform or entertain the viewer. If you recently redesign your website know how to fix traffic drops after the website redesign.

GEOLOCATION TRIGGERED CDN WILL FALL OUT OF FASHION 

At first, it’s going to rise, then people are finally going to figure out it doesn’t work the way it is supposed to, and then (if there’s any sense left in the world) people will stop using this extremely bad idea. 

What is meant to happen is the site looks at the IP address and then attempts to fetch CDN resources from the CDN server closest to the client. It would be fine except some sites try to get too fancy. They also look at the client locale and try to serve location-specific content to the client.

This inevitably leads to DNS resolution conflicts, causing even major sites such as Google and Facebook to malfunction on some client machines. It has become an issue because designers have forgotten that people travel. 

INCREASE IN TRUE RESPONSIVE DESIGN 

Designers are better informed now about the need for responsive web design, and they’re getting a lot better at implementing it. We should expect to see a lot more sites getting the responsive design right, and that can only be a net gain for the users.

As a designer what you’ll want to be conscious of is that the focus on responsive design (which is a good thing) doesn’t result in a lackluster desktop browser experience (which would be a bad thing). We need to think about how we’re using space to make sure it is efficient and always delivering a quality user experience.

RISE OF THE NARRATIVE THEME 

More commercial marketing agencies are going to realize the value of building proper relationships with users, and so we should see an increase in narrative themes, ones that draw us in with a story and informative text, instead of just presenting a wall of products for us to choose and buy.

That doesn’t mean we should go crazy with text and video, it just means we should dial down the commercial focus, instead focusing on building trust, and then convert that trust into sales. 

HUGE PROBLEMS AHEAD WITH INTERNET NANNY STATE

Browsers and ISPs continue to take a hardline stance in terms of trying to protect users from their own lack of savvy, and this, in turn, is punishing honest developers and small business sites who can’t don’t need security certificates and can’t afford the extra cost. Web Design companies have the expertise to do so.

What we really need is for the Internet users to become more savvy, implementing their own safeguards, instead of technology providers stepping in to do it for them. 

DEATH OF THE 1-3-1-6 LAYOUT

This layout pattern was at some point decided as what should be the future of web design, because at the time it was first used, it looked kind of cool. As with many overused fashions, however, people have started to find it irritating. 

The layout also is flawed from the point of view that it’s not well suited to good responsive design (even if it can be made to work in responsive design), and encourages overloading with unnecessary elements. If you are in eCommerce business here are top 7 eCommerce Web design trends to watch in 2018.

Again, it is a problem of including elements just so they’ll fit the layout and not because they add value to the user experience. 

THE SCOURGE OF OVERLOADED PAGES 

An overloaded page is one that contains a ridiculous amount of external resources, especially JavaScript, where the external resources contribute nothing positive to the user experience. These resources are included solely for the benefit of the site owner, either for making money, collecting information or just because the designer is a plug-in junky.

Overloaded pages can be annoying for anyone, but they’re especially annoying for mobile users, users running older hardware, and users with slow connections. For these services take help of any top web design companies.

It’s the kind of thing that in the past we’d expect to see on trash sites, but lately, it has become a problem on many different kinds of sites, including mainstream media sites.

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