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Four Ways To Write More Engaging Social Media Post The most important question in social media should be asked before you hit send or schedule on any post is, “How do I make this more interesting?” The point is that if your answer is “yes”, your audience’s answer will be “yes” as well – leaving you with sub-part engagement and a consistent loss of meaningful followers. You’ll notice I wrote “meaningful followers.” These are the people/companies you’re actually trying to reach with your posts. If you’re just after “followers”, you don’t need to worry about being interesting; just take the easy step this “very interesting” account owner below took and your goal will be achieved. For those of you who are actually serious about being more interesting to gain more engagement, read on. Four Ways to Write More Engaging Social Media Posts 1. Share the story, not the headline With all the social media scheduling and automation tools available today, it’s eas